Google Analytics is powerful — but it’s not always the right tool for day-to-day campaign tracking.

Many teams don’t need full behavioral analytics for every campaign. They simply want to answer practical questions like:

• Which campaign link got the most clicks this week?
• Which country is responding best?
• Are mobile users clicking more than desktop?
• Did an influencer link perform better than email?
• Did clicks spike after a specific post?

If you’ve ever felt that GA4 is too heavy for simple campaign reporting, you’re not alone.

If you’re searching for a Bitly bulk links alternative, you’ve probably hit the same wall many teams hit:

Bitly works fine for a few links… until you need to manage dozens (or hundreds) of campaign links, keep everything organized in Google Sheets, and produce reports without jumping between tools.

Marketing campaigns tend to break down in the same place: links.

Campaign URLs live in one tool, shortened links in another, analytics in a third, and the actual campaign planning happens somewhere else — usually Google Sheets. As soon as you run more than a handful of campaigns, things become messy: links get duplicated, tracking breaks, and reporting turns into manual work.

The good news is that Google Sheets is already the perfect place to manage campaign links — if you structure it correctly and automate the right parts.

In this guide, we’ll walk through a simple, scalable way to manage campaign links in Google Sheets, including bulk short links and click analytics, all in one workflow.