2 posts tagged with "Analytcis"

Google Analytics is powerful — but it’s not always the right tool for day-to-day campaign tracking.

Many teams don’t need full behavioral analytics for every campaign. They simply want to answer practical questions like:

• Which campaign link got the most clicks this week?
• Which country is responding best?
• Are mobile users clicking more than desktop?
• Did an influencer link perform better than email?
• Did clicks spike after a specific post?

If you’ve ever felt that GA4 is too heavy for simple campaign reporting, you’re not alone.

Marketing campaigns tend to break down in the same place: links.

Campaign URLs live in one tool, shortened links in another, analytics in a third, and the actual campaign planning happens somewhere else — usually Google Sheets. As soon as you run more than a handful of campaigns, things become messy: links get duplicated, tracking breaks, and reporting turns into manual work.

The good news is that Google Sheets is already the perfect place to manage campaign links — if you structure it correctly and automate the right parts.

In this guide, we’ll walk through a simple, scalable way to manage campaign links in Google Sheets, including bulk short links and click analytics, all in one workflow.